The Louis Erard x Alain Silberstein collaboration celebrates the primary essence of time, in a clear, playful yet grounded design, where tradition is honoured and boundaries are whimsically pushed. Each asserts rebellious codes reflecting the brand’s disruptive vision: merging the swiss heritage of artisans and artists, asserting intricate simplicity both aesthetically and technically, daring to defy norms. breaking new ground and using the framework as a springboard.